The flagship store called Rebagliati Gold will be located in Whistler, BC with plans to roll-out secondary storefronts in Toronto and Vancouver. The stores will feature products branded “Ross’s Gold”, and these products will also be available to third party stores and on the company ecommerce website.
The Canadian Government is only now privatizing the medical marijuana industry, and the company intends to build traction and revenues through the sale of legal retail items before other players enter the marketplace. This will give the company a competitive advantage while the application processes are vetted out by the government. Ultimately, the company intends to successfully apply to become a medical marijuana producer and build stores throughout Canada.
When and if marijuana is decriminalized in Canada like it has been in the American states of Washington and Colorado, the opportunity would also exist for the company to become a government licensed supplier to the general public.